Modestep

Modestep are live Dubstep quartet from London and formed In 2010. On February 7 2011 Modestep released their debut single "Feel Good" in the United Kingdom. The band are currently In the last phase of completing their debut album "Evolution Theory" which is expected to be released later this year. 

The band are represented as being modern idols of the music industry as well "cool" "awesome" "exciting" and "down to earth", they are seen by many as being a bunch of friends "living the dream". 

Throughout their live performances, music videos and interviews this is portrayed immensely. I have two members of the band on Facebook and they constantly talk about how much they enjoy what they are doing as well as how much they appreciate it. The Mise en Scene within the band is very clear cut, band are often seen to be wearing fashionable and modern clothing, each member of the band has their own unique style which compliment each others performance. Members of the band can often be seen wearing Jeans and T-Shirts and other types of clothing loosely related to the modern Rock genre, a genre they have also been attributed to with their more recent single "To The Stars". This will appeal greatly to their audiences and fans. At least two members of the band have very visible tattoos and this could represent as sort or rebellious side of the band again loosely linked to the Rock genre again this will appeal to audiences. The band are also however often seen joking together and having fun again this will also appeal. However In their music videos they are seen as very focused and their passion can be seen very clearly through the use of Live performance. This could well be done to show that are not just doing what they are doing for just "fun" and that they are focused and determined to succeed. Tony and Josh, the vocalist and DJ within the band are seen as the front runners and this evident In videos and Interviews as they are seen as the main two individuals within the band. Modestep are often captured on video or by photograph joking around together or performing in front on fans on stage, both of which will appeal to their audiences and fans.

Personally I have never read or been told about a bad story written about Modestep they have a good reputation with the press and although they have a Twitter account @modestep they post appropriately and do not draw any criticisms or bad publicity as a result. The band often keep themselves to themselves and don't go looking for trouble. When searching "modestep" in Google it returns 2,700,000 results in 0.19 this shows how much Modestep have grown in the past few years in the sense that they are a big name online. Their website modestep.com is one of the top searches and Is a way fans can keep up to date with the band. They also have a Facebook page. Newspapers often praise Modestep especially the London Metro as of course the band are from London and London wants to show off it's talent. Modestep are regarded among the majority of the press as highly talented.

Concert sets are usually very loud and include impressive light shows, they perform both their own songs as well as covers. I have personally seen Modestep live myself and the energy they put into their performance Is incredible and greatly enjoyable. They are portrayed as lively and seem very passionate about their performance. There Mise en Scene at concerts again is that usually of T-shirts, jeans, hoodies and shirts clothing that is modern and their audiences will be able to relate to this as they will dress very similar to the band itself. Tony however can always been seen wearing his trademark Modestep mask, the mask Is the bands logo and gives the band an image to sell, fans can buy mock up masks similar to Tony making them feel part of the band. It could be argued that the mask Is loosely related to others seen worn by Slipknot and other Thrash or Heavy metal bands, both sub-genres of Rock. The band also like to have a joke and a laugh with their audience as well as putting 100% into the show. 

Reasons behind choices in camera, editing, set, costume and props within Modestep's music video for "Feel Good" are to compliment the bands image and personality. For example there are strong references throughout the video to the bands trademark logo via the use of props such as the famous Modestep mask and a record player seen with their logo on it at the end. This publicizes the bands image and identity. There are a variety of camera shots containing the band performing the plays reference to the bands famous live performances. The editing seen In the video Is fast especiallyas the video progresses, there are cuts between performance and narrative throughout which again empahises the influence of the bands music and there live performances seen through close ups of a crowd dancing whilst they perform. The Mise en Scene or costume within the video is once again T-shirts and jeans, the audience in the video can also be seen wearing similar clothing. This represents the relationship between audience and band. The fans of the band will be able to easily relate to this as they look up to the band. However Tony is not wearing his trademark mask, this could be so the audience can see his true identity as this is their first official video. The overall Impression given by the video in that Modesteps music Is like a drug and people are addicted to the way it makes them feel and dance.

In conclusion to this I believe that Modestep are portrayed as being as being a well liked and approachable band with a good reputation among the press and a loyal fan base as a result. They are made up of various elements for example each member of the band brings something different to the table. Fans and audiences can easily relate to them as a result of this and the types of clothing they are seen wearing. Modestep are passionate and exciting and I personally predict big things for them in the future.