Rock Digipack Front Covers

Today we began to process of starting our Digipack research. Here is a list of Rock album front covers that I found:

I decided It would be useful to start looking a different Rock Digipack or Album front covers to get a better idea of concept and understanding for when we come to creating our own. 

Music Video Initial Plan

I decided to create a post about the initial plan for our Music Video. The plan contains our current narrative and performance choices as well as the shot types we wish include within the video. Here is what we have come up with so far;

We plan to build on this in the very near future and once complete we will create a full shot list and storyboard and begin taking into consideration a variety of other important factors such as costume, lighting, equipment and props as well as much more. This again will be useful in the evaluation stages of the course.

Music Video And Digipack Ideas

Recently as we are in the process of coming up with a list of thoughts and ideas for our music video I have made a list of what we could include or use during both the performance and narrative aspects of our Rock music video, here is what I have come with so far;

I have also done the same for our Digipack; 

This will be useful to look at for inspiration and when deciding on our final ideas for the Music Video and Digipack. This will also be helpful during the evaluation stages of our coursework.

Audience Research Survery Results And Conclusions

We created a survey so that we could gain some crucial audience feedback, in order to attract our target audience when it comes to designing our music video, digipack and magazine article. We posted the survey on Facebook as we realized a majority of rock fans now use social networking sites such as this and it would be a great way to gain feedback. Here are the results from our audience survey;
                              

  

 

   

 

Looking at the results we have gathered and based on our survey it could be argued that the majority of our audience are aged between 24-30 which is slightly older than the average age we have previously recorded (18-24) which however there is still some support for. This evidence provides a mostly positive correlation between our survey results and previous artist demographic analysis. From this we can conclude that our target audience is aged between 18-30. From the results of question two, four and six, it is clear that our audience want to see performance or concert based footage within our video and a clear artist image, which helps further back up our current decision to create a mainly performance based video. We also discovered that electric guitars and colors such as black are also considered important to our audience. For question five we asked our audience what sort of words they would associate with Rock these included "loud" "love" "emotive" and "energetic" which is useful for us to analyze when looking at how to create an effective narrative and performance combined. Finally, as for our narrative or storyline, from question six it is clear that a love story is valued or expected within a Rock music video.

I believe that by analyzing these results we can understand better what are audience want and expect to see within our Music Video, Digipack and Magazine Advert. This will extremely useful when designing and creating products that our target audience will approve of as well as being professional and authentic.

What Is A Magazine Advert?

A Magazine Advert is a form of promotion or advertising an artist or band uses to promote and sell either albums, singles or live performances to their fans and audiences.

Magazine Adverts are important to artists because it helps to advertise and sell their work. Adverts help market products of a band or artist to their fans, a common example of this would be when Foo Fighters  create an advert to promote the release of a new album or single. Adverts usually consist of information about the product it's advertising whether it be an album or a live performance, the name of the artist as well as name or title of album or product, how or where the consumer can access the product and what they will receive as a result. Here are some examples;

Raided By Waves Magazine Advert

To go alongside our Music Video and Digipack for Raided By Waves, we also have to create a Magazine Advert. This means that we will be starting to conduct some research into what Rock Magazine Adverts are like, concepts within them, meaning and justification behind certain design choices as well how they are presented to an audience. All of which will be important and very helpful when it comes to the designing and creating of our advert.

When creating our Rock Magazine Advert for Raided By Waves, we must take into a variety of key factors for example, our Advert must stick to the typical conventions commonly displayed within the Genre as a result of this our Advert will be very much album based. In order for us to create an authentic and professional product we must include the title of the band, album name, websites, links to where the album can be purchased, band image and possible bonus material. Some Adverts even entice audience members to take advantage of them by offering QR codes with links to free bonus content. As our band aren't know to a worldwide global audience our Advert will be like an introduction for them where as if they were already household names the type of advert they would promote would be very different as people would know who they are and what to expect from them already.

Raided By Waves Digipack

To accompany our Music Video we also have to create a Digipack. During our Preliminary Task I began to understand the process of designing and creating a Digipack for the Thrash Metal Genre, as a result of this I feel that I have some relevant knowledge of how to design and create a Digipack for the Genre of Rock and Raided By Waves. Having said this we will need to carry out some research into Rock Digipack cconcepts and designs to understand better how they are put together as this is the only to ensure we create an accurate and professional product. The Digipack will be important because It would be the main way Raided By Waves connects with its audience. The Digipack we have to create must appeal to our target audience and include a front and back cover as well as several inlays that fit into Rock Digipack conventions as well as a disc cover and spine. We will also need to include bar-codes, record labels and all the necessary legal jargon so that it is as authentic as possible.