Listener Profiles

For artist such as Raided By Waves it is extremely useful for the bands music to be heard as often as possible, a simple and easy way to achieve this is through the internet or better still the radio. Artists can appear on particular radio stations that are tailored to their own specific audience and have their music played to them. Radio is one of the most effective ways for an band or artist to reach its audience fast and is an easy way to gain recognition and become noticed. The more a song is played the more popular it becomes. I decided to create a small post about listener profiles to understand better how different radio stations tailor different audiences.

Capital FM mainly plays chart music and music that is popular, usually only mainstream artists appear on the station, however, sometimes up and coming artists do get played but only when they've almost become famous or well known. Capital FM listeners are usually aged between 16-34, mainly teenagers and students who enjoy popular music and don't have high disposable income to spend on CD's or actually buying the music itself. Listeners enjoy hearing about the latest news and often tweet the station for a mention or to voice their feelings about a particular track or artist. Capital FM is seen as a family station. 

KISS plays mostly R&B and Hip-Hop. KISS listeners are usually aged between 16-26 and like less mainstream music and more a more urban type of sound. Listeners tune in expecting to hear their favourite music and would not expect to hear a rock or indie artist on the station. Topics discussed on  air can be more controversial than those heard on Capital FM.

BBC 1Xtra plays a variety of different music genre's ranging from Dubstep to Grime. The station is aimed largely at teenagers and students aged between 18-24, It appeals to the underground listener and is very much the opposite of Capital FM. 

It is important to understand the difference between radio stations and the types of listeners and listener profiles they are accustomed to as this will be useful when understanding different audience types and our own audience for our music video, digipack and magazine article